Why Apple May Ditch iPhone 14 Mini This Year
Apple is just a month away from launching one of the most anticipated mobile devices of 2022 – the iPhone 14 series. This year we will see four devices from the technology giant of Cupertino. iPhone 14, iPhone 14 Pro, iPhone 14 Max, and iPhone 14 Pro Max will be available. In a move that surprised many, Apple will not launch a mini version of the iPhone 14. Apple introduced a 5.4-inch “mini” iPhone with the iPhone 12 lineup in 2020, and while the device had many vocal fans and was favorably received by several high-profile reviewers, it just didn’t deliver the numbers for Apple. . It quickly became apparent that the iPhone 12 mini wasn’t selling nearly as well as the rest of the iPhone 12 lineup.
A report from analysts at CIRP showed at the time that the iPhone 12 mini accounted for only 6 percent of total iPhone sales in the first two months. In contrast, the regular version of the iPhone 12 accounted for 27 percent of sales, followed by the iPhone 12 Pro and iPhone 12 Pro Max at 20 percent each.
The report also found that despite being part of the flagship series, it performed worse than older models such as the iPhone XR, iPhone 11, and the budget-oriented iPhone SE.
The iPhone 13 had a similar story. Despite getting a much better battery and a much brighter display, it continued to sell poorly. A recent CIRP analysis showed that the iPhone 13 accounted for just 3 percent of all iPhone sales. That didn’t bode well for devices on which Apple made the least profit from its flagships anyway.
One of the biggest reasons for the dismal market performance of the iPhone 12 Mini and iPhone 13 Mini could be the fact that the flagship iPhone is considered a premium product. Devices with smaller screens appear less premium. This, combined with the fact that the devices from a year ago gave users larger and therefore “premium and better” displays, pushed people away from the two Mini devices.
And to top it all off, all the decisions surrounding the iPhone 14 were made at a time when tech companies were facing massive chip shortages, not only due to the pandemic and disrupted global chains, but also due to disproportionate demands. Apple must have believed that devoting manufacturing capacity and other resources to a device would barely bring in any decent sales.
This year, the iPhone 14 and iPhone 14 Pro will have a 6.1-inch display, while the iPhone Max and iPhone 14 Pro Max will have a 6.7-inch display. In all likelihood, it’s possible that Apple just killed off the iPhone Mini line with the iPhone 14. Given that, it’s also quite possible that what would be the iPhone 14 Mini could become the next-generation iPhone SE.
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